Kadaver

Bizarre Advertising

Borris — Fri, 10 Feb 2012 09:57:41 +0000

Am I the only consumer, who is bored to death by the lack of imagination which generally rule the danish ad-world? Is Denmark just too small a market to take chances on the bizarre and far-out?

The american campaigns for Old Spice are sparkling examples of original execution and innovative advertising. A nearly extinct brand suddenly regained ground and this time around, a much needed young and fresh consumer group, was a reality. The celebrated campaign of 2010: ”The Man Your Man Could Smell Like” has become a textbook example of how to masterfully incorporate humor in tv-ads and viral youtube videos, with an admirably successful interaction with the audience. To try to follow up on this massive success was, without a doubt, a big challenge, but I for one welcome that the Old Spice ads are getting increasingly more far-out.

Here follows a few examples of exactly how bizarre the communication has become:

The NFL-star Ray Lewis was the first new spokesperson after the seductive Old Spice Guy. In a series of highly energetic tv-ads, we get to know him flying on a giant raven, shooting laser at the planet Saturn, talking with a bear and growing 6 heads out his shoulders. All very senseless, but hilarious and exhilarating.

The latest spokesperson for Old Spice is actor Terry Crews. He has been hired to push the sale of a product called Odor Blocker. The concept here is as bizarre and explosive as one would expect. Terry Crews is yelling his message out in face of the viewer, while he is flexing his muscles, crushing buildings and sitting on a talking tiger.

Er du vores nye projektleder?

gustafsen — Tue, 20 Dec 2011 11:21:52 +0000

Kadaver søger en erfaren projektleder med en del år på bagen i reklamebranchen.
Du skal være klar til at varetage kommunikationen med udvalgte kunder og strukturere mindre og større projekter fra start til slut.

Det er meget vigtigt, at du også har en kreativ forståelse og har interesse for vores produkter, film, grafisk arbejde, kampagnestrategier osv. Vi har en flad ledelsesstruktur og deler opgaverne imellem os, som de opstår.

Kadaver har meget ambitiøse vækstmål. Derfor er det vigtigt for os, at vi finder en person der synes det er sjovt, og spændende, at være med på en rejse med de op og nedture det indebærer. Du skal derfor være interesseret i at være med til at bygge bæredygtige strukturer op, som kan skabe stabilitet og tryghed til fremtidens udfordringer.

Vi er en meget samarbejdende organisation, hvilket afspejles i de kreative processer og vores åbenhed for nye inputs. Vores nye projektleder skal derfor også have kompetencer til at indgå i denne relativt kaotiske hverdag og befinde sig godt i uvishedens uforudsigelighed.

Det er en stor udfordring at starte eget bureau midt i finanskrisen og den udfordring er en konstant del af vores hverdag. En projektleder bliver en naturlig del af, hvordan vi håndterer vores udfordringer, hvilket vi forventer, at du vil tage del i.
Vi håber meget at høre fra dig

Med venlig hilsen

Kadaver

Ansøgningsfrist: 13.01.2012 kl. 12.00

Jobstart: Snarest efter aftale

Din henvendelse sendes til: Projektleder@kadaver.dk

The Moustache Season

klintrup — Wed, 23 Nov 2011 08:31:14 +0000

Amigos! It’s time to become a man – or prove you’re already are, and grow a moustache. Become a live showcase for the Movember campaign, supporting and illuminating the broad aspects of mens health problems. Sign up on dk.movember.com with a shaved face, so you can grow a manly moustache as the month progresses. But know that this is not a mens exclusive. Women are more than welcome to show their support as well. As Movember members the Mo Bros and Mo Sistas around the globe are helping to collect funding, donations and sponsors for a great cause. Last Movember raised $80.7 million, and hopefully this years final amount will be even higher. So hurry up. Join the men with your homegrown macho moustache before its too late.

And look forward to the Fiesta, where the months hard work, Miss Movember and The Man of Movember will be celebrated.

Throughout the month of November three Kadavers are sprouting Mos – they don’t look great but it’s for a good cause…

And a little something for the girls to consider:

“You’re not a whore if you fuck for charity!” – so get promiscuous in November, it’s a good cause!

Movember 2011 teaser;

http://www.youtube.com/watch?v=IUTKzBa_3hw

http://www.youtube.com/watch?v=oEatR2CVWiE

http://www.youtube.com/watch?v=ve9_Tmsj3G8&feature=fvwrel

The Government Bill illustrated

Borris — Thu, 06 Oct 2011 11:41:37 +0000

Reklamer Ja Tak

Borris — Wed, 05 Oct 2011 11:31:23 +0000

Earlier on this blog we have been writing about a fantastic initiative brought to life by our dear friend Philip Hahn-Petersen. His mission is to change the concept of print advertising circulars (advertising put in your mailbox every week). in Denmark you have to have a certain sticker for your mailbox to avoid it. Instead of saying “No thanks” we should say “Yes please”. The assumption is that most people do not like the printed advertising, however they find it complicated to get the sticker for the mailbox that rejects it.

This way you have to actively choose to receive the printed advertising which hopefully will reduce the amount of paper used in this business – and diminish the stupid information overload in our everyday life. It will have en enormous positive impact on the environment and now it is closer to beeing realized.

The new government in Denmark has decided to make the project a part of the Government Bill. This means that it is part of the political agenda on the highest level possible! Let’s hope this will bring the project to life!

Congratulations to Philip and his team. We support you!

Link to website: http://reklamer-jatak.dk/

Don Cheadle Goes Green as Captain Planet

klintrup — Mon, 03 Oct 2011 11:08:57 +0000

This is a skit produced by Cartoon Network in cooperation with the Transformers franchise. In this trailer actor Don Cheadle plays the role as Captain Planet, a titular environmentally superhero, who saves the planet one tree at a time (or one human-tree at a time). This video is addressing the topic of how to make the distinction between being an environmentalist and a nihilist. The trailer appears as a parody showing people who is associated with organisations, who appears very active and progressive in several people’s opinion.

So watch this and be inspired and as Captain Planet would say “Enjoy motherfuckers, or I’ll turn you into a tree!”

By Simone Schou

Kadaver, intern

Bedre Bustur fall 2011

klintrup — Fri, 30 Sep 2011 14:13:28 +0000

This weekend concludes the fourth Bedre Bustur-campaign that Kadaver has been involved with. This three week campaign has included diverse elements such as smiley-coins (handed out by Arriva employees), magazines, an updated website, stickers, games, headrest-covers, postcards, badges and implemented this week an privates sphere (intimsfære).

We are proud to have been apart of this campaign alongside Arriva Danmark, Haus CPH and bybird.

Press coverage:

Urban

Metroexpress

P4-København

Et æble til læreren

admin — Wed, 14 Sep 2011 12:12:06 +0000

The UN celebrates the fantastic work of teachers around the globe on the 5th of October every year. It is coordinated on a global scale by Education International who is the voice of the teachers and other education employees across the globe.
Together with the Danish Union of Teachers, Kadaver planned and filmed a little video, to celebrate a random teacher, in order to illustrate the huge effort they perform on a daily basis and how much that is appreciated!

In Danish the video is called “Et æble til læreren” – “An Apple for the Teacher”. You can see the result in the player below.

Links:
http://www.laererdag.dk/
http://www.laererdag.dk/index.php?mode=show&M=2&id=2
http://www.ei-ie.org/

Kudibal – We all have the right to wear a scarf

admin — Wed, 13 Jul 2011 10:35:11 +0000

Recently Kadaver produced a viral movie for the Copenhagen based designer Dea Kudibal. The result is a beautiful production set in the center of the Danish capital.

On a sunny Wednesday 500 Kudibal scarves covered the Copenhagen sky! The scarves came flying down from the top of the historical building, Rundetårn (the Round Tower). People passing by rushed to grab as many scarves as they could! And the footage from that day is now online in a picture perfect viral movie.

Better Place: Feet on the Street

admin — Tue, 12 Jul 2011 08:05:23 +0000

Better Place is a new addition to the Kadaver project portfolio. As a launch of this new collaboration we have been engaged in creating awareness by guiding the electric cars through the streets of Copenhagen. You could therefore see three electric cars (Renault Fluence Z.E.) around Copenhagen this past weekend, among other places at Islands Brygge, Amager Strandpark and Bellevue. Next weekend (July 17) you will be able to meet the cars at Rådhuspladsen from 10 am to 1 pm. See you there.